About · Founder
Will Soprano
Co-founderOperations and demand generationRaleigh, North Carolina
Will leads Metisyne’s operations and demand generation, bringing fifteen years of building products and organic growth engines to a platform built for the teams that need it most, while helping the company implement industry standard SEO and AI optimization.
The work
A writer who wandered into tech
Will started as a creative writer and has spent about 17 years in tech since, building products and the marketing that brings them to people. He still writes, and it shows in how he thinks about customers: as people with a story, not rows in a spreadsheet.
Credentials
- 17Years in tech
- 11Products launched
- 2Startups helped to exit
- 3Startups helped to funding
- Mentor on Growth Mentor
Background
Developer community relations at DZone, product management at Qlik, a decade leading digital products for clients, and senior marketing and web roles since. Most recently, he has led SEO and AI search strategy across a large hospitality portfolio.
The person
What it's built on
Working on both sides, building products and marketing them, taught Will that teams who define their customer get better results but rarely have the tools to carry that definition into the work. At IFG, he built a customer data model behind a 100% return on paid search. Metisyne is built on that lesson.
- Health
- Wellness
- Mental health
Growth Mentor
Will mentors founders and marketers through Growth Mentor.
Pro Human Foundation
He writes essays on human nature and personal growth for the Pro Human Foundation.
At Metisyne
Why Metisyne
He kept seeing the same disconnect: the customer leadership described never quite made it into the data, or into the work. Metisyne is his answer.
Outside work
Will lives in Pinehurst, North Carolina, with Olimar, his Australian cattle dog, and follows the Atlanta Braves closely.
The company Will is building
A company that starts with people, shows its sources and builds for humans.