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Solutions · Paid media

Bid for the people who actually buy

Paid teams are asked to get more from every dollar while every click costs more. Metisyne shows who you're bidding for and what will land with them before the budget is committed, so the test happens before launch instead of in market.

For directors of paid media, and paid search and social managers.

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The launch

Every test costs real money

A launch is three weeks out. The platform suggests an audience, the agency has its own read, and the CRM describes a third customer. You build on whichever is closest to hand.

The keyword list looks like every competitor's, because it comes from the same places, so the bids climb. The headline gets written late, in your words rather than your customer's.

Then the real test starts, live, with real budget. By the time you know which angle works, a month of spend has gone into the ones that didn't.

Where guessing creeps in

Where the guessing leaves your campaigns

01

Choosing the audience

The guess

Three tools describe three different customers, and the campaign is built on whichever is closest.

With Metisyne

Every campaign begins with the same Ideal Customer Profile and Personas, enriched with behavioral and market data and kept current.

See Target Audience
02

Picking keywords

The guess

You bid on the obvious terms, the same ones every competitor is bidding on.

With Metisyne

Semantic keywords are ranked by how well they match your audience, and similar campaigns show what others lead with, so the open angle is easy to see.

See Planning
03

Writing the ad

The guess

The headline is written in your words, then tested in market with real budget.

With Metisyne

Write in the words your audience uses. A Competitive ad test puts your ad beside the ads already running, in front of Synthetic Audience Segments, before any money is spent.

See Focus Groups
04

Defending the budget

The guess

You can show what happened. Why it happened is harder to prove.

With Metisyne

Every Focus Group answer carries its reason and its sources, so the case you take to the CMO has its why.

See Focus Groups

Plan before you bid

From an idea to the angle nobody is using

Start a Plan from what your audience is trying to do. Metisyne sizes the opportunity, ranks the keywords by audience match and shows what similar campaigns lead with, so you can see the angle that's still open.

Starting a Plan: choosing which Customer Missions it serves for the Ideal Customer Profile and each of its Personas.
Suggested semantic keywords grouped by Customer Mission, each with its journey stage, audience match and monthly searches.
What similar ads lead with: most lead with tracking AI mentions, and none lead with reporting to the board, so that angle is open.

When leadership asks

Defend the budget with the reason behind the result

Before launch, you already know which message fits this audience, and why. The Focus Group report says which headline each segment chose and what made them trust it.

So when the CMO asks why paid went this way, you answer with the customer, not the click through rate alone.

With Metisyne, the customer that Leadership describes is the same customer your team builds for.

See what leadership sees
A Focus Group report's executive summary: 3 of 4 segments chose Headline B to click first, 4 of 4 would forward it to their boss, with the reason it won and a recommendation.

Test the ad before the money moves

Get in touch and we'll walk through a Plan for one of your campaigns, from the audience to the angle that's still open.

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