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Product · Target Audience

Know exactly who you're built for

Target Audience is where your Ideal Customer Profiles and Personas live. You describe the customer in your own words, and Metisyne enriches it with current behavioral and market data, so every decision is made with someone real in mind.

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The Target Audience hub, listing Northwind's Ideal Customer Profiles with the Personas inside each one, the estimated market size and where each profile is used.

Start in your own words

Do we need a spreadsheet to begin?

No. Answer a few questions about your customer in plain language. If you have sales, marketing, research or product data, add it and it becomes training data for every profile, without changing a word you wrote.

Onboarding, where you describe your first customer in your own words and choose an audience type before Metisyne builds the Ideal Customer Profile.

Your words

Mid market B2B SaaS

Software companies with 50 to 500 people that sell to other businesses. Marketing is small and stretched, and the CMO answers to a board that wants proof.

Your description, as written

Enriched

Customer MissionsWhen I set the year's plan, I want every channel working from the same evidenced view of who we fit best, so that budget follows product-market fit.BehaviorWhere this audience's searching sits in the journeyA grid of six journey stages by three kinds of progress. The largest cell, Decide and Functional, holds 24 percent of searching.24%Most searching sits in Decide: they're comparing options.Conversationr/SEO410Traffic Think Tank260LinkedIn groups180Discussions, last 90 daysPerception62% positive, 13% neutral, 25% negativeHow warmly this audience sees you and two competitorsYou at 62 percent positive, Competitor A at 52 percent, Competitor B at 48 percent.B 48%A 52%You 62%

Customer Missions

What is this customer actually trying to get done?

Customer Missions describe what your customer is trying to accomplish that you can help with, in "When I..., I want to..., so that I can..." form. Each one shows how many people search for it and how they handle it today.

A Customer Mission: when organic traffic drops, find what broke before pipeline suffers. 2,900 searches a month, up 18%, worked around today with manual checks in three tools, and used in 2 Plans and 1 Focus Group.
A Customer Mission: when the board asks where the brand shows up in AI answers, see visibility next to competitors. 1,450 searches a month, up 64%, worked around today with screenshots of AI answers in slides.
A Customer Mission: when planning next quarter's content, know which topics buyers search for. 980 searches a month, up 4%, worked around today with keyword exports and guesswork.

Behavior

How do they search and where are they in the journey?

Behavioral keywords show the searches your audience actually makes. Each one is placed in their journey, from learning to deciding to fixing what broke, so you know what they need from you right now.

Behavioral archetypes: most of this audience compares tools before it ever reads a guide. The comparer is 41% of the audience, the firefighter 27%, the planner 19% and the skeptic 13%, marked directional.
Where they are in the journey: six stages, Learn to Benefit, by functional, emotional and social progress. Most searching sits in Decide, functional, at 24%, with Resolve, functional, next at 17%.

Perception

How do they see us compared with our competitors?

Perception shows how your audience feels about you, how they see each competitor, what they say in reviews and how often you appear in AI answers on their topics.

An Ideal Customer Profile's perception, with overall sentiment, what pulls it down, how the audience sees each competitor and visibility in AI answers.

Personas and your own data

Can it use what we already know?

Yes. Add keywords you already know, and Metisyne checks each one against how this audience really searches, with the reason. Add your own customer data, and it strengthens every profile and Persona.

The Organization data tab, where you add your own customer files, which apply to every Ideal Customer Profile and Persona and stay private to your organization.

What your profiles give you

Ideal Customer Profiles and Personas that mature as the data does, shared by leadership and every team.

  • Ideal Customer Profiles in your own words, enriched with five kinds of data
  • Personas inside each profile, with where each one differs
  • Customer Missions with search demand, workarounds and keywords
  • Behavior, conversation and perception, each with its answer first
  • Kept current, with what changed since the last refresh
  • Exports as .md for your AI, .csv and PDF

Common questions about Target Audience

Straight answers about where the data comes from, how profiles stay current and what you need to get started.

What do I need to get started?

A description of one customer in your own words. Choose whether they're a business, a consumer, constituents or media, and Metisyne builds your first Ideal Customer Profile from there. One profile is enough to start.

Where does the data come from?

Five kinds of sources: search and keyword data, online communities and reviews, third party market data, third party industry data, and other data sources, ethically sourced. You can add your own customer files too. Every observation shows where it came from and how sure Metisyne is.

How current is a profile?

Profiles refresh on your plan's schedule, and the Overview tab shows what changed since the last refresh, so you never have to reread the whole profile.

What's the difference between an Ideal Customer Profile and a Persona?

An Ideal Customer Profile is the kind of company, household, constituency or media you serve. A Persona is a specific person inside it, like a Director of SEO at a mid market software company. Each Persona shows where it differs from its profile.

How do I get a profile to the rest of my team?

Each account has one user today, so profiles travel as exports: .md for your team's AI tools, .csv, or a printed PDF. Everyone works from the same customer, word for word.

Create your first Ideal Customer Profile

Describe the customer you fit best and see it enriched with current data, or try the free builder first.

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The rest of Metisyne

  • Planning

    Size an idea against your audience and find what to lead with before you spend.

    See Planning

  • Focus Groups

    Ask your audience before you build, say or spend, and get the answer with its why.

    See Focus Groups

  • Horizon

    Your footprint with each audience over time, and what moved it.

    See Horizon