Product · Planning
Know what will land before you spend
Planning sizes an idea, campaign or concept against your Ideal Customer before you commit budget, with context-aware data on how they search, how they feel, who you're up against and which channels fit.
Begin with a need
Where do we even start?
With the idea and the customer. Choose an Ideal Customer Profile, the Customer Missions the idea serves and up to three seed keywords, and Metisyne builds the Plan from there.
Opportunity
Is this idea worth the budget?
See how big the opportunity is for this audience, how much they need it, whether you can win and whether the timing is right, with the reason behind every rating.
The open angle
What is everyone else leading with?
See similar campaigns already running, the promise each one leads with and the angle nobody is using yet.
Suggestions
What should we actually say?
See the semantic keywords this audience already searches, the words they use and what stands out before you launch, from timing to the objection they raise most.
Before launch
Can we check it before it goes live?
Yes. Send any angle or message to a Focus Group and test it with your audience. The result comes back to the Plan, marked as tested.
What a Plan gives you
A living dashboard for every Plan, kept current until the Plan ends, not a brief that goes stale.
- Opportunity rated on five factors, each with its reason
- Fit by channel, before you commit budget
- Semantic keywords ranked by audience match, mapped to the buyer's journey
- Headlines, angles and content ideas in your audience's words
- Similar campaigns and the angle nobody leads with
- A live dashboard that stays current until the Plan ends
Common questions about Planning
Straight answers about where the data comes from, how often a Plan updates and how Planning works with Focus Groups.
What is a Plan?
An idea sized against a real audience before you launch it. You start with an Ideal Customer Profile, the Customer Missions it serves, your idea and three seed keywords. The Plan comes back as a live dashboard, never a brief.
Does Planning track results after launch?
No. Rankings, traffic and conversions stay in the tools you already use. Planning keeps the read on your audience current until the Plan ends, so you can adjust while it runs.
How is this different from a keyword tool?
A keyword tool shows how people searched. Planning reads the behavior behind the keywords before launch, maps them to the stage of the buyer's journey, and ranks them by how well they match the audience you described.
How often does a Plan refresh?
On your plan's schedule, from the day you start it until its end date. Each refresh shows what changed since the last one.
Can I take the suggestions into other tools?
Yes. Export keywords as .csv, or the Plan as .md for your AI tools or a printed PDF.
Back the idea your audience needs
Start your first Plan with your own customer, or get in touch to see one built.
The rest of Metisyne
Your Ideal Customer Profiles and Personas, enriched with real data and kept current.
See Target AudienceAsk your audience before you build, say or spend, and get the answer with its why.
See Focus GroupsYour footprint with each audience over time, and what moved it.
See Horizon