Product
Make better decisions about the people you serve
Metisyne enriches your Ideal Customer Profiles and Personas with current behavioral and market data. Then it puts them to work: sizing opportunities, testing ideas before they cost anything and showing how each audience sees you. Decisions about your market rest on evidence, and outcomes follow.
How it fits together
Everything starts with your customer
Describe your customer once. Planning, Focus Groups and Horizon all work from that profile, so every decision traces back to the people you serve.
Target Audience
- Director of SEO
- Content Marketing Lead
62% positive
Customer Missions, behavior, conversation and perception
Enriched from five kinds of data: search and keyword data, online communities and reviews, third party market data, third party industry data, and other data sources, ethically sourced.
Focus Groups
Ask this audience which message they'd choose, and get every answer with its reason.
Planning
Size an idea against this audience: how big it is, which channels fit and the angle nobody is using.
Who it serves
For the people who decide and the people who do the work
Leadership
A short, regular read of how each audience sees you, distilled to what you need to decide.
The team
Planning and Focus Groups to research, test and refine ideas, messages and campaigns before committing budget.
Both see the same customer, at the level of detail each one needs.
Target Audience
Define your customer once
Ideal Customer Profiles and Personas that combine your context with what your customers search, what they say and how they see you and your competitors.
See Target Audience
Planning
Size every idea against your audience
Size an idea against your Ideal Customer, with context-aware data on semantic keywords, sentiment, competition, channel fit and customer behavior.
See Planning
Focus Groups
Put every message in front of your audience
Test ideas, messages and campaigns with Synthetic Audience Segments built from your profiles and current market data. Every answer comes with its reasoning and sources.
See Focus Groups
Horizon
Track how sentiment moves and why
Follow your footprint with each audience, and see which customers moved and why when it shifts.
See Horizon
What it changes
What improves when you decide with evidence
When decisions are made with evidence about your customer, three things improve.
Know which audiences fit your product best, and put every channel behind them.
Put budget behind the keywords, angles and messages this audience responds to, and test before you spend.
Write headlines, offers and pages in the words your audience uses.
Start with a customer you already know
Get in touch and we'll walk through Metisyne using a customer you serve.