Product · Horizon
See how your audience's view of you changes over time
Horizon monitors your footprint with each of your audiences, not just overall sentiment. When it shifts, you see which customers moved, what caused it and where the conversation came from.
The horizon line
Are we better or worse off than last time?
Every reading is measured against the last one, the horizon line, for your organization and each live Plan, so you can see at a glance which way things are moving.
Waypoints
What changed and why?
Each meaningful shift becomes a Waypoint: what pulled sentiment down or lifted it, by how much, and the communities, reviews and comments it came from.
Alerts
Will we hear about it before it's the story?
When negative sentiment rises, an alert reaches your inbox with the cause and the sources, so you can respond while it's still a conversation.
Executive summaries
What does leadership actually see?
An executive summary on a schedule: your footprint with each Ideal Customer Profile, the largest shifts and what caused them, every number with its source count. It's distilled to what a leader needs to decide.
The Dashboard
Where do we see it day to day?
On the Dashboard, beside your Target Audience, and on its own page with every Waypoint and its history.
Jul 27
Setup time lifted it
- Positive share rose from 60% to 62%
- Setup time: 41% of positive discussions
- From r/SEO, LinkedIn groups and G2 reviews
Aug 17
Reporting depth lifted it, directional
- Positive share rose from 61% to 62%
- Based on 31 discussions, so treat it as directional
- From r/SEO and Traffic Think Tank
Sep 28
Pricing pulled it down
- Negative share rose from 20% to 28%
- Hidden fees: 62% of negative discussions
- From G2 reviews, r/SEO, Capterra reviews and YouTube comments
What Horizon gives you
An early, explained read of how each audience sees you, for leadership and for the team.
- Sentiment for your organization and each live Plan, against the last reading
- Waypoints for every meaningful shift, with what caused it
- An alert email when sentiment turns negative
- An executive summary email on your schedule
- Your footprint with each Ideal Customer Profile on the Dashboard
- A path from any Waypoint to a Focus Group, to test your response
Common questions about Horizon
Straight answers about where sentiment comes from, how often it's checked and what triggers an alert.
What is the horizon line?
The last reading. Each new reading is drawn against it, so you can see at a glance whether sentiment rose or fell since then, and by how much.
What counts as a Waypoint?
A meaningful shift in sentiment toward your organization or a live Plan. Each Waypoint says how far it moved, what pulled it down or lifted it, where the discussion is happening and how sure Metisyne is.
Who gets the emails?
The executive summary goes out on the schedule you choose, and an alert goes out when sentiment turns negative. Both are written for leadership and can be forwarded as they are. You can turn alerts off separately from the summary.
Is this social listening?
It reads the same kinds of public discussion, but always through the customers you described. You see your footprint with each Ideal Customer Profile, not just one overall number.
Catch the shift while it's still a conversation
Get in touch to see it with your own audiences, or start with the Horizon plan.
The rest of Metisyne
Your Ideal Customer Profiles and Personas, enriched with real data and kept current.
See Target AudienceSize an idea against your audience and find what to lead with before you spend.
See PlanningAsk your audience before you build, say or spend, and get the answer with its why.
See Focus Groups