Solutions · Public relations
Your job is the organization's footprint with the people who matter to it. Metisyne shows how each audience sees you, including the press, and lets you test an angle before the pitch goes out. Announcements land with the right people, and the quarterly report shows what changed.
For VPs of communications and PR managers.
The pitch
Next month's announcement needs an angle. You choose the one that feels right, build the media list from who covered you last time, and hope the trade press agrees.
Some pitches land. Too many go to reporters who don't cover the beat, or say what every other company in the category is saying.
At the end of the quarter, the report lists placements and reach. Leadership asks what changed, and how the people who matter see you now.
Where guessing creeps in
The guess
The angle is picked on instinct, and the first real test is the reporter's inbox.
With Metisyne
Test two angles with your customers and media profiles, like trade press editors, and see which one each would read, and why.
See Focus GroupsThe guess
The media list comes from who covered you last time.
With Metisyne
Media profiles show what each kind of outlet covers, what its readers ask and how they see you and your competitors.
See Target AudienceThe guess
A change in how people see you reaches you late, and the day goes into finding where it started.
With Metisyne
Horizon shows what pulled sentiment down and where it came from, so you respond with the reason in hand.
See HorizonThe guess
Placements and reach, when leadership wants to know what changed.
With Metisyne
Show how your footprint moved with each audience, what moved it, and what AI answers now say about you.
See PerceptionTest the angle
Put two angles in front of the audiences that matter, including the press, before the pitch goes out. Each segment says which it would read and why.
Which announcement would you cover?
Trade press editors
Chose B. It's a story about boards and AI, not a product launch.
"I don't cover feature releases. I cover what changes for my readers."
Enterprise CMO org
Chose B. It names the question they're already being asked.
"My board asked me this last quarter. I'd read anything that helps me answer it."
Mid market B2B SaaS
Chose A. They want to know what the product does.
"Just tell me what it is and what it costs."
Director of SEO
Chose B. It gives them a reason to forward it upward.
"B is the one I'd send to my CMO."
Synthetic Audience Segments are built from real data. They are not real people.
When leadership asks
The quarterly report stops being a list of placements. You show your footprint with each audience that matters, how it moved and what moved it, each with its reason and its sources.
With Metisyne, the customer that Leadership describes is the same customer your team builds for.
See what leadership sees
Get in touch and we'll test an angle for your next announcement with the audiences that matter to you.
Other teams
Content that speaks to the customer you want
See organic marketingBid for the people who actually buy
See paid mediaSee your footprint through your customer's eyes
See leadership