Solutions · Leadership

See your footprint through your customer's eyes

You know who the company is built for. Metisyne carries that customer to every team, then shows you how each audience sees you, distilled to what you need to decide.

For CEOs, CMOs and business owners.

Between the strategy and the ad

Where the customer drifts out of the work

You've spent years with your customers. You can describe them in detail, and the product is built for them.

That understanding rarely makes it all the way down. By the time it reaches the ad, the page or the pitch, it has passed through a deck, a brief and a few handoffs, and the team doing the work fills the gaps with a guess. Not because they don't care, but because the customer never reached them whole.

Then the reports come back up: clicks, reach, rankings. They tell you what the teams did. They don't tell you how your customers see you, or what changed.

Where guessing creeps in

How the customer stays in every decision

Describing the customer

The guess

The customer lives in a strategy deck that few people open after the offsite.

With Metisyne

Describe the customer once, in your own words. Metisyne enriches it with five kinds of data and keeps it current, and every team works from that profile.

See Target Audience

Turning it into work

The guess

Each team rebuilds the customer from what it has: a keyword list, a platform audience, a media list.

With Metisyne

Managers and individual contributors plan and test from your profile in Planning and Focus Groups, before they build or launch.

See Planning

Knowing how you're seen

The guess

A shift in how customers see you reaches you after it has already cost you.

With Metisyne

The Dashboard shows your footprint with each Ideal Customer Profile, and Horizon marks each real shift with what pulled it down or lifted it.

See Horizon

Deciding

The guess

Reports describe activity, so budget follows the loudest channel.

With Metisyne

The executive summary arrives on your schedule, distilled to the level of detail that lets you decide.

See the summary

From you to every team

One customer from the boardroom to the work

Your Target Audience sits at the center. Planning, Focus Groups and Horizon all read from it, so the customer your teams test against is the one you described.

Target Audience

Mid market B2B SaaS

Director of SEO
Content Marketing Lead

62% positive

Customer Missions, behavior, conversation and perception

Enriched from five kinds of data: search and keyword data, online communities and reviews, third party market data, third party industry data, and other data sources, ethically sourced.

Dashboard

Your footprint with each Ideal Customer Profile, on one page.

See Horizon

Executive summary

How each audience sees you, what changed and why, in your inbox.

See the summary

Your teams' work

Every Plan and Focus Group, traced back to the profile you approved.

See Planning

What reaches you

An executive summary on your schedule

The executive summary arrives by email on your schedule. It opens with one sentence: how much of the discussion about you is positive, how that moved, and why.

Then your footprint with each Ideal Customer Profile, the largest shifts with their reasons, and Point Observations from your teams' Focus Groups and Plans. It's distilled to the level of detail that lets you decide, and the Dashboard is one click away when you want more.

With Metisyne, the customer that Leadership describes is the same customer your team builds for.

Put your customer in front of every team

Get in touch and we'll show you the Dashboard and the executive summary for your own organization.

Other teams

Organic marketing
Content that speaks to the customer you want
See organic marketing
Paid media
Bid for the people who actually buy
See paid media
Public relations
Know which story will land with which audience
See public relations